Minerals may be more strategic to your business than you think. And the right minerals leader will help you take the mystery out of applying or reapplying a precipitated calcium carbonate (PCC) mineral science strategy.
When it comes to making paper and board, it’s no longer just a question of productivity and profitability. The world is now segmented into fine demographic slices. End-users expect, and get, increasing amounts of customized information and direction from many sources. The question for graphic or hard-copy communicators isn’t where and when all the segmentation will stop, but rather what role they will play in this evolution. What will be their role in making it easier and faster for communicators to do what they need to do? The question for Specialty Minerals Inc. (SMI) is: How will we use the minerals and the support technologies that we design, produce, and apply to help our papermaker customers succeed at such a complicated task? Clearly, because the paper and board matters so much... minerals do matter.
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